A value-added distributor modernized 800+ reseller relationships on Channelo, cutting order processing time by 58 percent and growing reseller-attached revenue 27 percent in 8 months.
The distributor sat between vendors and 800+ downstream resellers. Vendor deal registrations, MDF claims, and pricing exceptions came through email and were passed to resellers manually. Reseller enablement was a shared Google Drive.
Channelo runs a reseller portal on top of the distributor's internal ERP. Resellers register deals, request pricing, submit MDF claims, and access enablement content in one place. Vendor programs pass through the distributor into the reseller layer with full visibility.
Order processing time dropped from 4.2 days to 1.8 days. Reseller-attached revenue grew 27 percent. Vendors renewed co-op MDF budgets 40 percent higher because they finally had downstream visibility.
“Vendors used to ask us for reseller data by email. Now they log in and pull it themselves. Co-op budgets went up because of it.”
Yes. Channelo supports distributor and reseller layers with vendor pass-through visibility for deal registration, MDF, and co-op programs.
Yes. Distributors can grant vendor partners scoped visibility into deal registration, MDF utilization, and reseller enablement metrics.
Yes. Channelo integrates with common ERP systems for order flow, reseller compensation, and pricing exception workflows.
Channelo customers run programs from 20 to 5,000+ partners on a single tenant, with role-based views for each tier.
See how Channelo runs deal registration, MDF, tiering, training, and analytics across programs at every stage of maturity.