Template: Partner Scorecard

    A SCORECARD PARTNERS RESPECT.

    A partner scorecard should be short, honest and consistent. This template gives you a five-metric quarterly view that drives real conversations at QBRs.

    See Pricing

    A working partner scorecard is five metrics on a single page: partner-sourced pipeline vs target, partner-sourced closed revenue, deal registration compliance, enablement completion, and MDF ROI, presented consistently every quarter so partners always know where they stand and what tier movement to expect.

    WHY MOST SCORECARDS ARE IGNORED

    Scorecards fail when they measure activity instead of outcomes, when metrics change every quarter, or when the QBR ends without a clear next step.

    • Too many metrics, no ranking
    • Activity metrics that do not tie to revenue
    • Inconsistent quarter-over-quarter comparisons
    • No tier-movement decision at the end of the QBR

    TEMPLATE METRICS

    Five metrics, one page, same format every quarter.

    • Partner-sourced pipeline vs quarterly target
    • Partner-sourced closed revenue and win rate
    • Deal registration compliance and conflict rate
    • Enablement completion (certifications, training)
    • MDF ROI (pipeline within 90 days of activity)

    WHO SHOULD USE THIS

    Every channel manager running quarterly business reviews, and every channel chief who needs one consistent view across the partner base.

    FAQ

    QUESTIONS, ANSWERED.

    How often should we run the scorecard?

    Quarterly at minimum. Monthly for strategic partners.

    Should the partner see the scorecard?

    Yes. Partners see their scorecard in the portal, so QBRs start from a shared view.

    Does the scorecard drive tier movement?

    Yes. Tier promotions and demotions should reference the same metrics on the scorecard.

    How does Channelo generate it?

    Channel Analytics generates the scorecard automatically for every partner every quarter.

    ENTERPRISE-GRADE CHANNEL TOOLS.
    ACCESSIBLE PRICE.

    See how Channelo runs your entire partner program on one platform, without per-seat pricing and without months of rollout.