PRM for infrastructure vendors

    PARTNER MANAGEMENT FOR INFRASTRUCTURE VENDORS WITH DISTRIBUTOR AND RESELLER NETWORKS.

    Infrastructure vendors sell through layered channels: distributors, resellers, system integrators and managed providers. Channelo gives infrastructure vendors a single distributor and reseller management platform to run the full lifecycle, from onboarding to sell-through reporting.

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    Partner management for infrastructure vendors covers two-tier distribution, reseller onboarding, deal registration, MDF, certification and sell-through analytics. Channelo provides all of this on one platform that scales from a regional program to a global multi-tier infrastructure channel.

    TWO-TIER INFRASTRUCTURE CHANNELS BREAK DOWN ON SPREADSHEETS.

    Distributors carry inventory and recruit resellers. Resellers sell and service. Without a shared platform, deal conflicts, certification gaps and MDF claims pile up in email and shared drives, and sell-through visibility is always weeks behind.

    • Distributors and resellers tracked in different systems
    • Tiering and pricing rules applied inconsistently across the channel
    • Deal registration conflicts resolved in email threads
    • Certification status disconnected from partner tier
    • Sell-through and pipeline reports reconciled manually

    A DISTRIBUTOR AND RESELLER MANAGEMENT PLATFORM IN ONE PRODUCT.

    Channelo unifies distributors, resellers, SIs and managed providers on one platform. Tier Templates enforce two-tier pricing and rebates. Deal Registration protects every partner. Courses certify technical staff. MDF Requests and Claims structure co-marketing. Analytics roll up sell-through and pipeline by region and tier.

    • Partner records for distributors, resellers, SIs and managed providers
    • Tier Templates, Products and Pricing for two-tier margin and rebate rules
    • Deal Registration with conflict detection across distributor and reseller tiers
    • Courses and Learning Paths for product and technical certification
    • MDF Requests, Claims and Budgets for co-marketing and demand programs
    • Deal Flow and Partner Performance analytics across regions and tiers

    WHO IT IS FOR.

    Infrastructure vendors selling through distributors and resellers; networking, storage, compute, power and data center vendors at any stage of channel maturity.

    • Networking, storage and compute vendors with two-tier distribution
    • Data center, power and physical infrastructure vendors with reseller channels
    • Hardware and appliance vendors with system integrator and managed provider partners

    EXPLORE RELATED CAPABILITIES

    FAQ

    QUESTIONS, ANSWERED.

    What does partner management for infrastructure vendors include?

    Two-tier distribution and reseller management, deal registration, certification, MDF, tiering and sell-through reporting on one platform.

    Can Channelo run two-tier programs with distributors and resellers?

    Yes. Partner records support multiple tiers, and Tier Templates encode the pricing, rebates and incentives that flow between distributors and resellers.

    How does Channelo handle sell-through reporting?

    Deal Flow and Partner Performance dashboards roll up registered deals, pipeline and partner outcomes across distributors, resellers and regions.

    Is Channelo suitable for global infrastructure programs?

    Yes. Channelo scales from a regional reseller program to a global multi-tier infrastructure channel and can be set up in under a day.

    ENTERPRISE-GRADE CHANNEL TOOLS.
    ACCESSIBLE PRICE.

    See how Channelo runs your entire partner program on one platform, for companies of any size, without per-seat pricing and without months of rollout.