Campaigns

    RUN CAMPAIGNS TO PARTNERS, CUSTOMERS AND LEADS FROM ONE PLACE.

    Create campaigns, use templates, automate sequences and track delivery across partners, customers and leads. Every send is segmented by tier, region, program or lifecycle stage, and logged on the contact record. You do not need a separate email marketing tool.

    See Pricing

    Channelo's built-in Campaigns module lets vendors run email and in-app campaigns to partners, customers and leads directly from the PRM, with templates, automation and segmentation, replacing the need for a separate marketing tool.

    MARKETING TO PARTNERS LIVES IN THE WRONG TOOL.

    Program updates go out from a marketing suite that has no idea what tier a partner is in. Customer nurture lives in another platform. Lead follow-ups happen in a third. Nothing is tied back to the partner or deal record, and every campaign starts with a CSV export.

    • Email marketing tool disconnected from partner tier, deal and MDF data
    • Separate stacks for partner comms, customer nurture and lead follow-up
    • Campaign lists rebuilt every send by exporting the partner or contact table
    • No unified send history on the partner, customer or lead record

    ONE CAMPAIGN ENGINE FOR YOUR ENTIRE ECOSYSTEM.

    Channelo Campaigns replaces the standalone email marketing tool for channel programs. Build campaigns with templates, schedule sends, automate multi-step sequences and target partners, customers and leads by any attribute. Every open, click and reply is logged on the contact record, so partner managers and marketers see the same history.

    • All Campaigns, Create Campaign, Campaign Automation and Campaign Templates in one module
    • Send to partners, customers or leads from a single audience builder
    • Automated sequences triggered by tier change, deal stage, MDF approval or lifecycle stage
    • Segmentation by tier, region, program, certification, deal status or lead source
    • Full delivery, open, click and reply history on every contact record
    • No separate email marketing or automation tool required

    WHO IT IS FOR.

    Partner marketing, channel enablement, demand generation and partner ops teams that want to run partner, customer and lead campaigns from the same platform their PRM data lives in.

    • Partner marketing running launches, promotions and MDF windows to partners
    • Demand generation nurturing customers and leads sourced through the channel
    • Channel enablement pushing training, certification and product updates
    • Partner ops sending policy, pricing and tier changes with full audit trail

    EXPLORE RELATED CAPABILITIES

    FAQ

    QUESTIONS, ANSWERED.

    What is the Campaigns module in Channelo?

    Campaigns is a built-in module that lets vendors run email and in-app campaigns to partners, customers and leads from inside the PRM, with templates, automation and segmentation.

    Do I still need a separate email marketing tool?

    No. Channelo Campaigns covers list building, templates, sends, automation sequences and reporting, so channel teams do not need a separate email marketing or automation platform.

    Who can I send campaigns to?

    You can send to partners, customers and leads from the same audience builder, and mix segments in a single campaign.

    Can campaigns be automated?

    Yes. Campaign Automation lets you build multi-step sequences triggered by events such as tier change, deal stage, MDF approval, certification completion or lead source.

    Can I target by tier, region or program?

    Yes. Every campaign can be scoped to tier, region, program, certification status, deal status, lead source or any partner, customer or lead attribute.

    Are templates included?

    Yes. Campaign Templates ship with the module and every team can build and reuse its own templates for launches, nurture, onboarding and enablement.

    Is send history stored on the contact record?

    Yes. Every send, open, click and reply is logged on the partner, customer or lead record for full audit and follow-up.

    ENTERPRISE-GRADE CHANNEL TOOLS.
    ACCESSIBLE PRICE.

    See how Channelo runs your entire partner program on one platform, without per-seat pricing and without months of rollout.