A global industrial manufacturer used Channelo PRM to unify 340 distributors, cutting deal registration cycle time by 71% and growing distributor-sourced revenue by 34% in 9 months.
The company ran a 340-distributor network on Excel workbooks, shared drives, and email threads. Deal registration took 6 to 11 days. Channel conflict was constant. Regional managers had no visibility into pipeline until a quarter closed. MDF claims were reconciled by hand in a spreadsheet three weeks after the fact.
The channel operations team rolled out Channelo in 6 weeks. Distributors were imported from the existing HubSpot instance. Deal registration, MDF, tiering, and analytics went live on a single portal. Regional managers now see pipeline, MDF utilization, and tier compliance in one view.
In 9 months the company cut deal registration cycle time from 8.4 days to 2.4 days, reduced channel conflict incidents by 62 percent, and grew distributor-sourced revenue 34 percent year over year. The channel ops team runs the program with the same headcount.
“We were quoted six figures for a legacy PRM with a half-year rollout. Channelo was live in six weeks and paid for itself in the first quarter.”
The company was live on Channelo in 6 weeks, compared to a 6-month quote from a legacy vendor. Distributors were imported from the existing CRM in the first two weeks.
Yes. Channelo supports multi-tier distributor programs with automated tier movement based on revenue, certifications, and compliance criteria.
Automated routing, a 48-hour SLA, and built-in conflict rules removed the manual email approval chain that previously spanned three time zones.
Yes. Channelo runs pre-approved MDF programs with claim submission, receipt upload, approval workflows, and real-time utilization dashboards.
See how Channelo runs deal registration, MDF, tiering, training, and analytics across programs at every stage of maturity.