A Series B DevOps SaaS launched its first partner program on Channelo and generated $6.2M in partner-sourced ARR in year one across 84 recruited resellers and referral partners.
The company had a repeatable direct sales motion but zero channel infrastructure. Leadership wanted a partner program running in one quarter, without hiring a channel ops team or committing to a legacy PRM with a six-figure floor.
Channelo was live in 11 days. The channel lead used built-in templates for the partner agreement, onboarding checklist, and deal registration form. Two partner tiers (Referral and Reseller) shipped in the portal. Deals sync bi-directionally with Salesforce.
Twelve months in, the company had 84 signed partners, 27 of them actively transacting each quarter. Partner-sourced ARR hit $6.2M, roughly 18 percent of new bookings. The channel team stayed at two people.
“Channelo let us start our channel motion without hiring an ops team. Eleven days from kickoff to a working partner portal is unheard of.”
Most SaaS teams launch a working partner program in 2 to 4 weeks. This customer went live in 11 days using built-in templates and Salesforce sync.
Yes. You can run multiple partner types in one portal, each with its own tier structure, commission model, and onboarding path.
Yes. Channelo has native bi-directional sync for Opportunities, Accounts, and Contacts, so partner-sourced pipeline stays visible in your CRM system of record.
Under $30K per year for most Series A and Series B SaaS companies. There is no per-partner or per-seat pricing.
See how Channelo runs deal registration, MDF, tiering, training, and analytics across programs at every stage of maturity.