A reseller is a partner that buys product from a vendor or distributor and sells it to end customers, with or without additional services.
A reseller is any partner that resells a vendor's product to end customers. The term is a broad umbrella that includes VARs, MSPs, dealers, and pure-transactional resellers. Reseller agreements govern pricing, discounts, territory, and rules of engagement.
The reseller signs a partner agreement, gets access to partner pricing, quotes end customers, purchases through the vendor or distributor, and fulfills the order.
Resellers are the volume engine of most B2B channels. A well-run reseller program can multiply a vendor's reach without proportional headcount.
No. Distributors sell to resellers; resellers sell to end customers.
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