Partner recruitment is the process of identifying, qualifying, and signing new partners into a vendor's channel program.
Partner recruitment is the top of the partner lifecycle. It covers ideal partner profile definition, sourcing, outreach, qualification, agreement signing, and handoff to onboarding.
The channel team defines target partner profiles by segment and geography, runs outbound and inbound campaigns, qualifies against fit criteria, and signs partners into the PRM where onboarding begins.
The wrong partners consume enablement budget and never produce. Disciplined recruitment is the difference between a productive channel and a bloated one.
Recruit to a plan, not a number. Most programs are better served by fewer, more committed partners than by a wide, thin partner base.
Channelo covers deal registration, MDF, tiering, training, and analytics in one place, across programs at every stage of maturity.