An OEM (Original Equipment Manufacturer) partner embeds a vendor's product into its own product and ships it to end customers as a single, branded offering.
An OEM partnership is one where a vendor's technology is embedded inside another company's product and sold under that company's brand. OEM deals are typically strategic, long-term, and revenue-share based.
The OEM licenses the vendor's technology, integrates it into their product, and ships it. The vendor gets embedded distribution; the OEM gets a differentiated product.
A single OEM deal can generate more revenue than an entire reseller tier, especially for platform and infrastructure vendors.
No. Resellers ship the vendor's branded product. OEMs embed it into their own product and ship under their own brand.
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