A dealer is a partner authorized to sell a vendor's product in a specific territory, common in manufacturing, automotive, and industrial channels.
A dealer is an authorized reseller with rights to sell a vendor's product, often in a defined territory and under a franchise-like agreement. Dealers are most common in physical-product industries like manufacturing, industrial equipment, and automotive.
The vendor grants dealer rights under contract, sometimes exclusive to a region. The dealer stocks product, markets locally, and provides installation and after-sales service.
In hardware-heavy industries, dealers own the local customer relationship and are the vendor's face to the market.
Dealers usually have territory rights and a longer-term franchise-style contract; resellers are typically non-exclusive.
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