PRM (Partner Relationship Management) is the software vendors use to run their entire partner program: onboarding, deal registration, MDF, training, tiering, and analytics.
Partner Relationship Management, or PRM, is the category of software that vendors use to manage indirect sales. A PRM houses the partner portal, deal registration, MDF, training, contracts, tiering, and reporting in one system, and is to channel sales what a CRM is to direct sales.
Vendors invite partners into the PRM, set tier rules and content permissions, and expose self-service workflows for deal registration, MDF requests, training, and asset downloads. The PRM tracks partner activity, pipeline, and revenue and rolls it up into channel analytics.
Without PRM, channel programs run on spreadsheets and email, which caps how many partners the team can support. A PRM lets a small channel team scale to hundreds or thousands of partners without linearly adding headcount.
Partner Relationship Management.
No. CRM manages direct sales relationships with end customers. PRM manages indirect sales relationships with partners who sell on the vendor's behalf.
Any vendor with more than a handful of partners, or planning to scale a channel program, benefits from a PRM instead of spreadsheets.
Channelo covers deal registration, MDF, tiering, training, and analytics in one place, across programs at every stage of maturity.